JACARTA, August 27, 2025- PT Cashlez Worldwide Indonesia Tbk ("Perseroan") officially announced a branding change from "Cashlez" to "cashup" on Wednesday, 27 August 2025 in Thamrin Nine Ballroom, Jakarta Center. This rebranding is a strategic move to strengthen the focus of business and encourage sustainable innovation in the midst of the growth of the industrial payments in Indonesia. Although brand and visual identity changed, the name of Perseroan law remains: PT Cashlez Worldwide Indonesia Tbk.
Built since 2015, the Perseroan has been known as The CompanyPayments GatewayThe first to chain the Indonesian Exchange and pioneersPayment Gateway offline AggregatorIn Indonesia. Supply the licenses of the Indonesian Bank as PJP Level 2 and QRIS Actirer, Perseroan continue to act on expanding financial access to businesses throughout Indonesia, by providing various payment solutions from credit cards, Debit, QRIS,Virtual Accounts,andBuy Now Pay Later (BNPL).
The presentation also continues to commit to sustainable innovation by launching the latest EDC device with technology2Designed to increase efficiency and comfort in the transaction process. This new technology is possible.merchant managing payment is faster and accurate, while customers can monitor the transaction details directly, thus creating more transparent, interactive, and professional payment experiences.
ChangesbrandAnd the visual identity of Perseroan becomes "cashup" brings a philosophy of growth and transformation. The letter "C" with light blue gradation and dark blue and covered in green at the end with arrows leading up to represent the transformation process of sustainable and continuous companies in the course of passing by the pair of business dynamics in the hope of a better end result in every aspect, which is a profit and sustainability company which brings benefits to each and every one♪ Stakeholders ♪for a long time. The symbol "Plus / Add in the middle of C with arrows up and to the right" describes the aspirations and commitments of the company to add value through innovation and services so that the focus of the company keeps growing up and keeps moving forward in better ways as the development of the age.
"Rebranding to cashup is a strategic moment that marks the complete transformation of our travels to become the technology partner and the most reliable and reliable payment solution. This new identity not only reflects the growing spirit of innovation, but also our commitment to present relevant, adaptive, and oriented partners in various sectors,"Willy Chandry, President of the Cashlez Worldwide Indonesia.
As part of this transformation process, changebrandingIt began effectively applied on August 11th, 2025, which covered some of the important adjustments, among other things:
Perseroan logo changes to "cashUP," official domain site becomeswww.cashup.id, social media account name to @ cashup.id, and official Perseroan email to @ cashup.id. In addition, the identity of "cashUP" is used as the name of an operational venture (Doing Business As/ DBA Name) also thoroughly adopted in the entire mail-mail, agreement, official correspondence, and external communication of Perseroan.
Advanced Growth
Willy said through this transformation, an optimist service can strengthen his position as a technology provider and an innovative payment service, exclusive, and ready to answer the challenges of the future.
According to himrebrandingThis becomes the foundation for more aggressive business expansion. Peaseroan plans to expand the merchant base, enriching ecosystem services greater thanpayback, as well as improve collaboration with banking,fintech, and other strategic business partners. In addition, the company will also strengthen the penetration in the UMKM sector which still has great potential for the growth of digital transactions.
"This year, Perseroan performance shows a positive growth trend, reflected in the increase in volume and transaction value. The company focuses on increased cost efficiency as well as innovative new products and services launch, so it's expected to improve profitability. For the next year, the Perseroan target is continuing the growth of income by focusing on expanding the merchant base and diversifying products. We optimize this trend will affect the increase in profit continuously,"Willy said.
Now, as Willy called the driving factor in Perseroan performance today a growing increase in digital transactions in Indonesia, strategic cooperation with banking,fintech, and strategic business partners, as well as operational efficiency are consistently executed. In the meantime, the challenge that the current Perseroans feel is a rigorous competition in the digital payment industry and high cost of technology infrastructure. However, Willy was optimistic because of the fundamental growthdigital paybackIndonesia is powerful.
"The digital payment industry has a very bright prospect, especially with government regulation support that drives financial innovation, digitization of UMKM, as well as strengthening the cashless society ecosystem. CashUP sees a great opportunity from the direction of this policy, and we hope that government support can continue to strengthen digital infrastructure, give an incentive to the people of UMKM, and create a healthy business climate in the fintech industry. With that synergy, the company believes it can increase contributions to Indonesian digital economic growth."Close Willy Chandry.
